AI Skills · 6 min read
15 Things Claude Should Add to Your Website Before Launch
Claude built your site, and nobody is buying from it. These fifteen add-ons fix that: conversion, trust, and findability, each one something Claude Code can add in minutes. One prompt runs all fifteen.
"Key Takeaways"
- A working site and a converting site are different things. Claude builds the first; the second is a list of add-ons you have to ask for.
- The fifteen cover conversion (CTA, proof, sticky buy button), trust (FAQs, founder story, a real photo), and findability (titles, sitemap, alt text, share images).
- None of them need a designer or a budget, and one prompt (included below) makes Claude Code add all fifteen.
- This closes the before-launch trilogy: part 1 audits, part 2 hardens, part 3 converts.
Summarize this article with
Claude built your site in a weekend. It loads, it looks clean, and nobody is buying from it. That is not a code problem; it is a missing-parts problem. The parts that make visitors trust you and act are exactly the ones nobody thinks to ask for.
Here are the fifteen, in the order worth doing them. Each is one line you could give Claude Code on its own; the prompt at the end runs the whole list.
The 15 add-ons
- One clear call-to-action above the fold. If a visitor has to scroll to find out what to do, most never do it. One button, one verb, visible before any scrolling.
- Proof beside every buy button. Reviews, user counts, client logos: put them next to the action, not on a separate page. People decide at the button, so that is where doubt needs answering.
- An FAQ section with five real questions. The ones people actually ask: refunds, timelines, what happens after payment. Honest answers convert better than clever ones.
- A share image for every page. When your link lands in WhatsApp or on X without a preview image, it looks broken. Open Graph images take Claude minutes to wire up.
- Pages that load in two seconds. Compress the images first; oversized images cause most of the delay. Every extra second of loading costs you visitors who never saw the page.
- An email capture that gives something back. A checklist, a discount, a template. An empty 'subscribe to our newsletter' box collects nothing.
- A privacy policy page. Boring, expected, and its absence is one of the fastest ways to look unserious to both visitors and payment providers.
- Analytics from day one. Page views and conversions at minimum. Without numbers you are redesigning on vibes.
- A sticky buy button on mobile. Most of your traffic is on a phone, and the CTA scrolls away in the first two swipes. Pin it.
- A unique title and description for every page. Search engines and link previews read these first. Ten pages named 'Home' help nobody.
- A sitemap for Google. One file that tells search engines what exists. Claude generates it in one pass.
- Alt text on every image. Accessibility for readers, context for search engines, and a fallback when images fail to load.
- A founder story section. Why you built this, in plain words. It does not need to be dramatic; it needs to be true.
- A custom 404 page that sends people home. Dead ends lose visitors; a friendly 404 with one link back keeps them.
- A real photo of you. The last one because it is the biggest: people buy from people. On an AI-built site, your actual face is the strongest trust signal on the page.
The fifteen-add-on prompt
Open Claude Code in your site's folder and paste this:
Upgrade this website before launch. Add or verify these 15 things, and for each one show what you added or confirm it already exists: 1) one clear call-to-action above the fold 2) testimonials or proof elements next to every buy or signup button 3) an FAQ section with 5 real questions answered honestly 4) Open Graph share images for every page 5) page loads under 2 seconds (compress images, lazy-load, minimize JS) 6) an email capture that offers something in return 7) a privacy policy page 8) analytics wired up for page views and conversions 9) a sticky buy or CTA button on mobile 10) a unique title and meta description per page 11) a sitemap.xml ready to submit to Google 12) alt text on every image 13) an about or founder story section 14) a custom 404 page that links back home 15) a real photo of the founder where trust matters. Finish with the 3 changes most likely to increase conversions.
Two honest notes
Review what Claude rewrites, especially your copy. The add-ons are mechanical; your voice is not. Keep sentences that sound like you.
On a hosted builder (Framer, Wix, Shopify) Claude Code cannot edit the site directly. Use the list as a checklist instead: paste it into Claude and ask for the exact steps in your platform.
The before-launch trilogy
This is part 3 of 3. Part 1 audits your app for the twelve security holes that sink weekend launches. Part 2 gives Claude the ten hardening orders that stop the next leak. This part makes the site worth visiting once it is safe.
Run them in that order: audit, harden, launch. All three are one prompt each, and all three run on the Claude plan you already have.
Quick questions
Which add-on moves sales the most?
The above-the-fold CTA, with proof beside it. Most weekend sites bury the action below a hero section; moving it up is a ten-minute change with the largest measurable effect.
Do I need all fifteen before launching?
No. Launch when 1, 4, 5 and 7 exist (CTA, share image, speed, privacy). The rest can land in the first week; the prompt tells you what is missing so nothing gets forgotten.
Why does a real photo matter so much?
Because AI-built sites all look competent now, and competence stopped being a differentiator. A real face tells the visitor a real person answers when something goes wrong. That is what they are buying.
The Chai Takeaway
Claude gave you a working site; these fifteen make it a convincing one. Paste the prompt, review the diff, keep your own voice in the copy, and put your actual face on the page. The whole upgrade fits inside one evening chai, and it is the difference between a site that exists and a site that sells.
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