Freemium
Writing
ChatGPT
The everyday workhorse. Good for first drafts, summaries, planning, and rewriting.
Best for
General writing and thinking partner.
Tool Cupboard
Useful AI tools,
without the hype.
A small shelf, carefully stocked. Every tool is one we’d actually keep open in a real workday.
Freemium
Writing
Claude
Calm, careful long-form writing. Strong at editing, reasoning, and following nuanced instructions.
Best for
Long documents and careful edits.
Freemium
Research
Perplexity
Search that cites its sources. Good for quickly understanding a new topic.
Best for
Cited research and reading lists.
Paid
Image
Midjourney
Image generation with the strongest visual taste. Best for editorial and concept art.
Best for
Premium-feeling images.
Freemium
Video
Runway
Generative video and editing in one place. Useful for short-form social cuts and B-roll.
Best for
AI video for creators.
Freemium
Video
Descript
Edit video and audio like a document. Excellent for podcast and YouTube workflows.
Best for
Podcast and YouTube editing.
Paid
Productivity
Notion AI
AI inside the document you already write in. Useful for summaries, action items, and lookups.
Best for
In-context writing and notes.
Freemium
Automation
Zapier
Connect AI to the rest of your stack — email, sheets, Slack, CRMs — without writing code.
Best for
No-code AI workflows.
Freemium
Automation
Make
Visual automation that's a step closer to programming. Great when Zapier hits its ceiling.
Best for
More complex automations.
Freemium
Content Creation
ElevenLabs
The most natural-sounding AI voices. Useful for narration, audiobooks, and short videos.
Best for
Voiceover and narration.
Freemium
Design
Canva
Design with AI assistance built in. Strong for social, decks, and brand kits.
Best for
Everyday creator design.
Freemium
Business
Gamma
Beautiful AI-generated decks and documents. A faster way to start a pitch or report.
Best for
Quick decks and docs.
The Weekly Pour
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